In February las year, Consumer NZ did a survey on consumer issues that matter to them, showing that Environmental issues topped the list this year, for the second time in a row. The survey found a rise in consumers changing their shopping habits in an effort to reduce their environmental impacts. 6/10 people agreed environmental considerations were important to them and that they were looking for "greener" products. However, 72% of people also agreed that it's hard to find which products are really better for the environment.
So today Zazi talked to the Chief Executive at Consumer NZ, Jon Duffy, and Ecostore's Group Research and Development Director Huia Iti about greenwashing, and its role behind why 72% of people find it hard knowing what products are actually better for the environment.
To start the conversation, Zazi first spoke to Jon Duffy about what greenwashing actually is, why it has become more prominent in recent years and how it has been affecting our perception, as consumers, about what products are ethical and what products are not.
Zazi then spoke to Huia Iti, who gave insight into different types of greenwashing, why some companies choose to greenwash instead of just becoming ethical, and why it is important to ask questions about the products we are buying.
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