Naarm-based musician Paul Bender (Hiatus Kaiyote) has begun a tireless and nobel social media call to action, after his project The Sweet Enoughs had their streaming profiles hijacked by what appears to be AI-generated music. Turns out, it's becoming a really common issue; the low barriers for entry of digital distributors and lack of verification processes, combined with the speed and scale of AI content, making it harder for artists to protect their creative identities and autonomy across streaming. Rosetta decides to investigate, chatting with Paul, Dave Gibson from Elemeno P about a similar experience last year, Recorded Music NZ CEO Jo Oliver, and AI Music researcher Dr Fabio Morreale.