The Big Q: Getting the message across: What is public diplomacy? March 30, 2020

What is public diplomacy and how effective can it be? While it has a long history, the study of public diplomacy is only becoming more salient in an age of globalisation and increasing digital communication posing both new challenges and opportunities for governments. Doug Becker speaks with Daniel Aguirre Azócar and Nicholas Cull about public diplomacy, its foundations, and effectiveness.

The Big Q website: www.thebigq.org