Smokefree Aotearoa 2025 Campaign Comes to a Close w/ University of Auckland's Chris Bullen: December 11, 2025

With 2025 coming to a close, it’s a turning point for health promotion strategies around nicotine and tobacco use in Aotearoa. The Smokefree Aotearoa 2025 initiative launched in 2010, and sought to focus on addressing inequities for Māori. The parameters for success for Smokefree Aotearoa aimed for a reduction to less than 5% of NZers that smoke, across all population groups, by the end of the fifteen year period.

Producer Jasmine Gray spoke to Professor Chris Bullen, Co-Chair of the Smokefree Expert Advisory Committee, about the changes in smoking culture that have occurred across the campaign, and what is next for addressing inequities in tobacco use and relevant health outcomes going forward.