Regenerative Agriculture and greenwashing at Fonterra w/ Greenpeace’s Agriculture Campaigner, Sinead Deighton O’Flynn: 20th August, 2024

Fonterra’s recently revealed ‘regenerative agriculture’ practices have been criticised for greenwashing. The announcement indicates that Fonterra believes existing practices, such as cows eating outside, constitute regenerative agriculture. 

Greenpeace disagrees, pointing out Fonterra’s position as Aotearoa’s biggest climate and freshwater polluter. They accuse Fonterra of greenwashing - performatively claiming environmental friendliness while continuing to pollute or harm the environment. 

Wire host Castor spoke to Greenpeace’s Sinead Deighton O’Flynn about greenwashing at Fonterra and the company’s environmental impact.