Moving away from 'scare tactics' in health advertising w/ the University of Auckland's Saira Raza Khan: 28 July, 2025

In a recent study by Dr Saira Raza Khan — a Lecturer of Marketing at the University of Auckland, published in the Journal of Advertising Research, the study looks at the advertising of health campaigns, with the need to move away from ‘scare tactics’.

News and Editorial Director and Monday Wire Host, Joel, spoke to her about her study, and why we should move away from these ‘scare tactics’.