Māori Culture Guidelines (in Branding) w/ Karaitiana Taiuru: January 13th, 2021

For this week's Wednesday Wire, Lyric spoke to Karaitiana Taiuru, a Māori academic activist with experience in branding and tikanga Māori, and author of the Māori Culture Guidelines For Brand Owners and Marketing. They discussed cultural appropriation in branding and it's effects on Māori, as well as steps businesses can take to better incorporate Māori culture into their work.