Lack of Coverage of the 2025 Women's Rugby World Cup w Professor Toni Bruce: September 16, 2025

The 2025 Women’s Rugby World Cup is coming to a close this week, with reigning World Champions the Black Ferns on track to defend their title. As the final approaches, New Zealand media personalities How To Dad and Tegan Yorwarth have reignited conversations around the disappointing lack of coverage of the tournament, and wider women’s sport in general, by NZ media. Concerns are running high as media attention on the sport remains relatively absent despite the growing successes of our wāhine. 

Producer Jasmine Gray spoke to Toni Bruce, Professor of Sociology of Sport and Sports Media at Waipapa Taumata Rau, about the issue ahead of the Black Ferns semi-final against Canada this Saturday.