Election Campaigning and Marketing w/ Dr Mike Lee: September 7th, 2023

As the election quickly approaches, politicians have been ramping up their marketing strategies. “Attack adverts” have been the central focus as of late, with both Christopher Luxon and Chris Hipkins weighing in.

Olivia spoke to Associate Professor from the Department of Marketing from the University of Auckland Business School Dr Mike Lee about the current marketing strategies being employed, and how they compare to previous elections.