Direct To Consumer Pharmaceutical Advertising w/ Royal NZ College of GP Medical Director Dr Bryan Betty: July 11, 2022

New Zealand and the United States are the only two countries in the world that allow pharmaceutical companies to advertise their products directly to consumers.

Even medical bodies such as the Royal New Zealand College of General Practitioners have strongly come out in the past backing such a ban.

This interview with Royal NZ College of GP Medical Director Bryan Betty is part of a larger story on Direct To Consumer Pharmaceutical Advertising in New Zealand.