Direct To Consumer Pharmaceutical Ads w/ Professor David Menkes: July 11, 2022

New Zealand and the United States are the only two countries in the world that allow pharmaceutical companies to advertise their products directly to consumers.

It always perplexed me to see such advertising growing up. Like I understand, on one hand, informing the public on options to access remedies for their pain is important, but is it being communicated in the best way, especially considering that other nations don’t follow this approach. 

This interview with University of Auckland Pathophysiology Professor David Menkes is part of a larger story on Direct To Consumer Pharmaceutical Advertising in New Zealand