Direct To Consumer Pharmaceutical Ads w/ Andrew Little: July 11, 2022

New Zealand and the United States are the only two countries in the world that allow pharmaceutical companies to advertise their products directly to consumers.

Government reviews of the Therapeutic Products Bill have previously taken place in 1998, 2000, 2006, and 2019. All of these reviews have kept the status quo. In 2006, Dr Annette King, the Health Minister, called for a ban, but struggled to muster the support at the time.

This interview with Health Minister Andrew Little is part of a larger story on Direct To Consumer Pharmaceutical Advertising