Digital Alcohol Marketing w/ Sally Casswell: May 26, 2022

The World Health Organisation’s newly released report on regulating cross-border alcohol marketing has raised the alarm for countries like Australia and New Zealand, given our light approach towards alcohol advertising.

New Zealand and Australia are some of the highest consumers of alcohol, and researchers are worried that the rise of digital marketing is increasing the impact of alcohol advertising.

As digital spaces such as the metaverse begin to gain traction, there are concerns that Australasia’s lax approach to alcohol marketing has been overlooked in decision-making.

Emilia Sullivan spoke to Sally Casswell from Massey University about the matter.