Vaping companies using influencers and sporting competitions to market to young people w/ the University of Auckland's Lucy Hardie: 13 October, 2025

Despite the government imposing regulations that restrict the advertisement of vaping, international campaigns are still reaching young New Zealanders through influencer marketing and sponsorship of popular overseas sporting events. 

In a recently published paper, University of Auckland School of Population Health Research Fellow Dr Lucy Hardie examined how e-cigarette companies can target young New Zealanders through social media marketing and legal loopholes. 

95bFM Intern Zanoor spoke with Hardie about this research and her concerns about the harm these campaigns can cause.