New Research Suggests Potential ‘Greenwashing’ of Seafood Product Manufacturers w/ Senior Research Fellow Epidemiology and Biostatistics at the University of Auckland, Kathryn Bradbury: 9 September, 2024

A new study into how New Zealand seafood product manufacturers display claims such as ‘dolphin friendly,’ ‘sustainably fished,’ and ‘responsibly caught,’ on their products has lead to concerns that these companies may be ‘greenwashing,’ as the claims are too ambiguous, being contradictory, and going against international best practice and the New Zealand Commerce Guidance.

The study suggests that such claims are hard to verify, and may mislead consumers.

News and Editorial Director, Joel, spoke to Senior Research Fellow in Epidemiology and Biostatistics at the University of Auckland, Kathryn Bradbury, about the study, and what needs to change to adequately inform consumers of the products they are purchasing.