Party Branding in the US Elections with Edward Elder: 24 July, 2024

Just this week, US President Joe Biden announced his exit from the US general elections and abandoned his candidacy, amidst concerns from his own party regarding his age and cognitive abilities and a disastrous debate performance against his political adversary, republican nominee Donald J Trump. 

After making the announcement, Biden announced his support for Vice-President Kamala Harris to succeed him as the democratic candidate and urged his contemporaries within the party to do the same. 

But with a mere 3 months until the finale of the US general elections, many commentators are discussing the next steps for the democrats, and whether or not they have the ability to compete with Trump’s branding and unanimous support from the country’s right-wing.

Oto spoke to Dr Edward Elder, Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, to discuss the next steps for the democrats and the role of party branding in the outcome of the US general elections.