Kiwis suffer from ‘spice-xiety’ w/ Massey University’s Professor Joanne Hort: 8th July, 2024.

A collaboration between HelloFresh and Massey University reveals that 87% of Kiwis suffer from spice-xiety.

Evidence suggests that Kiwis struggle to use spices outside their comfort zone.

Producer Elle spoke to Massey University professor Joanne Hort about Kiwis’ taste preferences and aversion to trying new flavour profiles.