New Research on Children's Exposure to Advertising Emerges w/ Leah Watkins: January 19, 2022

Advertising: it's a huge part of our day-to-day lives, even when we're not actively consuming. Concerningly, it seems many children are now frequently exposed to the oversaturation of brands and marketing in our lives. A new study from the University of Otago has found children are exposed to five hundred and fifty four brands a day, which equals to almost one brand every sixty seconds. This study is the first glimpse into how children are exposed to marketing on a daily basis.

Christina spoke with Associate Professor Leah Watkins, who co-led the study, about what these results mean for consumer culture and our society.