NZ Franchise Sector Growing Despite the Pandemic w/ Jonathan Elms: December 8, 2021

Yesterday, the latest Franchising New Zealand 2021 report was launched. In this report, there were many significant details - there are 590 different business format franchises in Aotearoa, the annual turnover of business format franchises showed major growth, and New Zealand is still the most franchised country in the world. 

The survey was conducted between the 30th of September and the 29th of October by the Massey Business School, which means that this survey was also performed during a time when businesses were facing challenges due to the COVID-19 pandemic.  

Zazi spoke with the author of this report, Jonathan Elms. He is the director of Research for Massey Business School and the Professor of Retail Management. He spoke to Zazi about these significant details within the report, what they mean, and why the franchising sector is important for Aotearoa’s economy.